Wine Works

Wine Works is a leading wine company in Armenia, founded by visionary entrepreneur Vahe Keushguerian. Driven by a deep passion for wine and craftsmanship, WineWorks operates as an innovative vineyard incubator that supports the development of 14 prominent Armenian wine brands and promotes Armenia’s rich winemaking heritage on a global scale. Under the wings of WineWorks, some of the country’s most beloved wines have been created, including Keush, Zulal, and Oshin.

Vahe Keushguerian, founder and CEO of WineWorks, is also the co-founder of the EVN Wine Academy and owner of Armenia’s first two nurseries dedicated to cultivating and propagating indigenous Armenian grape varieties. With nearly 30 years of experience in the global wine industry, he brings an impressive background spanning both hospitality and distribution, having worked with Tastevin Imports in California and Lalime’s Restaurant in San Francisco. Additionally, he owned two vineyards in Italy — LaRendola s.r.l. in Tuscany and La Corte in Puglia — both of which produced internationally acclaimed wines.

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The Prestigious Wine Works Brands at Drinkrituals

Within the exclusive assortment of Drinkrituals, three remarkable Wine Works brands shine—each with its own character, vision, and signature style.

Keush
Founded by renowned winemaker Vahe Keushguerian, Keush is synonymous with elegance, depth, and refinement. The grapes are cultivated with the utmost care in old, meticulously selected vineyards in the Ararat region, where the combination of volcanic soils and a favorable microclimate imparts a unique intensity and finesse to the wines. Keush’s creations are a harmonious fusion of centuries-old Armenian winemaking traditions and modern, worldly sophistication — a true ode to craftsmanship that captivates wine lovers around the globe.

Zulal
Zulal, established by Aimee Keushguerian, daughter of Vahe, exudes freshness, energy, and feminine elegance. The vineyards are located on high-altitude terraces, where warm days and cool nights allow the grapes to reach full ripeness. The result is a collection of wines with vibrant aromas, refined acidity, and a smooth, approachable style. Zulal embodies modern entrepreneurship and a fresh, contemporary interpretation of Armenian wine culture — wines that appeal equally to the curious novice and the seasoned connoisseur.

Oshin
Oshin, also co-founded by Vahe Keushguerian, represents the perfect balance between tradition and modernity. The vineyards are situated in carefully chosen locations with limestone-rich soils, giving the wines their structure, depth, and character. Oshin is aimed at an international audience, combining authentic production methods — such as fermentation in amphorae and aging in oak barrels — with modern techniques. Every bottle tells the story of the Armenian terroir — a story of harmony, authenticity, and timeless sophistication.

Discover More at Drinkrituals

Curious to experience the unique flavors of Armenian wines from Wine Works? Or would you like to learn more about the assortment, origin, or production process of Keush, Zulal, and Oshin? Feel free to contact us for more information, personal advice, or tasting recommendations. Our team will be delighted to help you find the wine that perfectly matches your taste and occasion.